Our exhaustive range of audio branding & custom music production services.
SoundAdvice's mission is to help brands find and express their unique voice.
A voice that is uniquely in tune with their consumers, their desired brand equity, & the communication ideas & executions that their agencies will create to bring that equity to life among their chosen audience.
We accomplish this mission by reconciling strategic discipline, learned from the best brand building schools (P&G among others) with musical creativity, skills & experience.
Our seamlessly integrated approach to audio branding enables us to deliver any sonic or musical branded asset you may need, efficiently & effectively. Whether you see audio branding as an opportunity – or you’re struggling with a particular music project related to your brand, typically a music brief or the creation of an advert soundtrack, we can help.
Here is the detailed list of the things we have done for our client brands & agencies so far, and which we can do for you.
1. Advert soundtracks composition
We can create made-to-measure soundtracks that MEASURABLY amplify the clarity & impact of your ads (TV, online or both). We take it upon ourselves to write the brief that will capture your needs – and, once you’ve validated it, to create the music & sound design that will deliver on your needs, so nothing gets lost in translation.
As an example, see how & why our L’Occitane Xmas 2017 music drove record-breaking scores.
2. Sonic branding assets creation
We can design long-lasting sonic assets
(jingles, audio logo, theme song or any proprietary sounds) that will drive your brand recognition and help express its core values & benefits. These will work just as hard as your visual identity and cues – and will in fact greatly amplify their ability to drive recall, as sound & music address the brains of your consumer in a totally different, complementary way vs. what visuals alone can do.
As examples, our brand new global jingle for Vicks will go on air in September 2024; until then, check out how we revived the all-time classic Mr Clean Jingle, and integrated it into top-scoring brand new soundtracks.
3. Sonic identity & strategy definition
We can articulate your brand's sonic identity with just as much precision as your visual identity. Our work will be based on your brand equity statement, whatever that looks like – and we will help you translate your brand benefits, core values & brand character, into music & sound design choices that truly bring them to life. Those choices can be expressed in detailed style guides for the people in and around your team who select the music for your brand, as well as guidance to the composers & sound designers who will work on it. We have done this for Magnum, Taxfix, and Lacoste.
4. Writing or unlocking music briefs
We can unlock complex music-for-ads discussions by writing a world-class music brief, that will bring clarity & simplicity to the needs of the brand & agency.This inspires winning music & sound design with sharply phrased objectives. Whether we end up creating the resulting sonic assets for you, or help you unlock the creative potential of another company or artist, the quality level will be the same.
SoundAdvice's unique approach to audio branding.
Ask us about the above audio branding services so you can create a unique sound identity for your brand. Our professional team is ready to help enhance your marketing efforts with memorable sonic branding solutions. Whether your particular music headache is or isn't listed above, contact us to learn more about how our services can elevate your brand and engage your customers worldwide. We have yet to face a music-for-brands problem we cannot solve.
Our SoundAdvice team brings together consummate professionals in music creation, sound design, and brand building. We are passionate about creating unique audio experiences that align perfectly with your brand identity. By integrating strategy with creative design, we ensure that every sound we create enhances your brand's voice and presence in the market, and fits within a truly distinctive and effective audio branding strategy. Go to our Story page to find out more.