Client feedback about the Sonic Branding work of SoundAdvice. 

 

​
 

 Christina Bouglass, Senior Director Global Marketing, Sebastian Profesional Hair Care, Coty 

"We briefed Sound Advice after a disastrous music cover was delivered by our creative agency. Michel got it within seconds and saved our film by composing an original piece that brought the drama to life perfectly ! Professional, fast & exactly the right level of emotion ! "​​

​​

​

 Emmanuelle Gabus-Pillon, Global Communications & PR Director, L'Occitane en Provence 

"I worked with SoundAdvice on the development of the L'Occitane Christmas movie music. Christmas is a key period for the brand and in 2017 we had the ambition to develop an emotional film that would bring to life our own magical interpretation of the Christmas tale.
SoundAdvice have been great partners in this project, delivering a final composition that was simply magical. The collaboration has also been very smooth throught the creative process. We tested the copy in the UK and USA and the voice of the consumer was also highly positive on the music (“Wondering what is happening and listening to the magical music,” “Delightful creatures shown and the music being played is perfect for the scenes,” "The music is lifting...") We will definitely enjoy working again with SoundAdvice in the future and would highly recommend them."

​​

​

​ Adrien Lamacq, Global Leader, Lacoste fragrances 

"I worked with Michel in the context of our new Lacoste fragrance advertising campaign and I was truly impressed by [SoundAdvice's] unique ability to combine his deep advertising expertise with immense music knowledge to make fantastic soundtrack recommendations. Thanks to Michel, we found the perfect song that truly elevated our campaign idea to the next level. The campaign was a big in-market success and music was the angular stone behind it. I would strongly recommend [SoundAdvice] to anyone who wants to de-multiply the impact of its advertising through music."

​

​

​ Agnieszka Roszczeda, Regional Account Director Downy Softeners, Grey Advertising 

"If, while creating music soundtrack to your commercial, you are looking to cooperate with professionals - Michel is your choice. Thanks to the great experience he has in building brands, [SoundAdvice] provide a deep understanding of the thinking behind the creative work as well as a helpful hand in establishing the right objectives for it. And most importantly execute them in the composition."

​​

​

 Jonathan Brinbaum, Global Leader, Lacoste fragrances 

"An outstanding partner who enabled to define the brief with us, find the right music approved by the brand and the Lacoste Fashion House and edit the perfect mix for our copy. [SoundAdvice have] 3 unique skills that are very often lacking to standard advertising agencies and that all good brand builders need for a good TV copy: defining a music brief, having an extensive music culture that enable him to bring music recommendations and finally having great music skills himself enabling him to compose and/or mix a music for you.
We all see so many ruined communications because of bad music, be humble enough to acknoweldge music requires a music expert as a visual needs an expert photographer. And in this field, Michel is clearly a remarkable partner."

​​

​

 Lars Ortlieb, PR / ER Leader and Eukanuba World Show lead team member 

"La musique de tout le Eukanuba World Show a été composée et produite par SoundAdvice en moins de quatre semaines. Nous n'avions rien d'autre qu'une vague idée en tête, mais Michel et son équipe, grâce à leur compréhension très fine de la stratégie et de l'image de Eukanuba, du public de la marque et de la dramaturgie de l'évènement, ont réussi à créer un habillage épique qui restera dans les annales de l'EWC… Sans aucun doute possible, le show de 2014 EWC a [...] élevé la qualité de la production à un niveau jamais atteint – et l'un des facteurs clés de ce succès (sinon LE facteur clé) a été l'hymne et les ponctuations musicales qui ont structuré la journée et l'ont emmenée vers son point d'orgue. Plus de deux mille professionnels de l'élevage et représentants des médias ont été bluffés et remués par la puissance émotionnelle de la musique et du son créés pour le show, et les réactions étaient les mêmes parmi les milliers qui suivaient les évènements en ligne et en direct. SoundAdvice a été un acteur essentiel dans la création de ce moment – ils sont recommandés sans réserve comme le partenaire parfait pour toute mission et tout projet dont le message doit être soutenu par la musique."

​​​

​

​​ Alain Maes, Founder & director, Public Impact 

"I called upon SoundAdvice to create the music soundtrack for the first ever on-line 30 second film advertising my company, Public Impact. They made the process so fast and easy, and the result was so great, I also asked them to produce the second film - and now have what looks like a mini-online campaign supporting my brand. I really wasn't sure how to go about briefing for the first film's music but that's where Michel started to make a difference : he looked at the film, and essentially wrote the music brief for me - in simple, clear terms that gave very clear guidance on the tone and feeling that the music needed to create in order to support the images.
With the brief agreed fast and easily, Michel and SoundAdvice then delivered the perfect soundtrack in a matter of days - sounding just right for the film, and establishing a very cool, very recognizable lead melody line which was written to be "endlessly re-arrangeable" - so that over time it can become a signature for the brand.
For companies with limited budget like mine, being noticed AND being consistent in their communications are both critical, and having music that not only does a great job of enhancing the images they support, but also sounds consistent over time, is incredibly helpful. I would recommend SoundAdvice to any brands who are serious about how they sound."

​​​

​​

​​