SoundAdvice – a sonic branding agency like no other.
A one-of-a-kind sonic branding agency for a seamless audio branding process.
SoundAdvice is a fully integrated, “boutique” sonic branding agency that will create your sonic assets and branded music from music brief to finished product. The sonic assets we will create will maximize the power of your brand’s storytelling, deepen the level of emotional connection & recall among your target audience, and as a result, drive the return on investment of your marketing & communications Return On Investment - while minimizing your headaches.
The way we seamlessly handle the process, from brief to finished work, is unique - and enables us to deliver the most effective branded audio and sonic identities with maximum quality, best in class speed, and minimum hassle for our clients.
At SoundAdvice, we give your Brand a Voice.
Audio branding services for your brand & adverts.
SoundAdvice’s seamlessly integrated approach to sonic branding enables us to deliver any sonic or musical branded asset you may need. Here is the non exhaustive list of deliverables we can create for you, and have successfully created for a fast growing number of client brands & agencies. Our Showreel page will show you some (not all) examples of our work - after that, use our contact form to ask about whichever branded music project gives you headaches. We have a history of relieving those.
A unique approach to music briefing - to create a unique, memorable sonic identity.
Whether you’re looking for long-lasting sonic assets, or the soundtrack to your next advert, getting your sonic branding right is crucial - and IT MUST START WITH A WORLD-CLASS MUSIC BRIEF, which articulates exactly how the music will help your brand or message come across, without prescribing how the music should sound. A step that is all to often mishandled or skipped, because it is difficult.
Our sonic branding agency specializes in understanding AND articulating what sound and music can do for your brand, and capturing that in a music brief which WE will write with & for you. It will form a solid foundation to the creation of whatever asset you need.
Want to start discussing how that works ?
Creating a successful music brief...
A successful music brief must balance clear strategic guidance with creative freedom. Your composers do need strategic guidance – about which emotions and benefits to amplify, which brand character traits to bring to life, or which storytelling points to underline. But they also need creative freedom – to make the right composition & sound design choices that will achieve all those goals and drive ROI.
...Requires to speak two languages at once.
While our client brands & agencies intuitively understand the need to balance strategy with creative design, they also recognize that writing a best-in-class music brief is challenging. It requires to speak, on the one hand, the language of strategy, like brand & agency teams - AND on the other, the language of creativity, to inspire composers & stay respectful of the agency's creative vision. They will admit to often falling into the trap of telling a composer “what” to do, instead of giving them clear objectives; and the resulting invariably fails to build the brand.
We are experts in both brand building AND music.
The founders of SoundAdvice combine top level experience in brand building, advertising development, and music creation (see our Story for more detail about who we are and where we learnt our trade). This expertise enables us to write the music brief exactly as it should, in a way that client & agency will embrace - and that will inspire the best possible sonic assets. Also, because the team who writes the brief also creates the music and designs the sound, nothing gets lost in translation.
Brand music production & sound design: our work.
Branded music & sound projects for global & local clients.
We have had the privilege of creating custom, made-to-measure advert soundtracks, sonic branding assets and audio identity strategies for a wide range of brands, from global megabrands (Mr Clean, Head & Shoulders, Magnum, Vicks) to local brands on track to fast expansion (Taxfix, Hagerty), via regional star brands (Ariel in Western Europe, Downy in the Middle East). We have also helped beauty & prestige brands like Lacoste, L’Occitane, Sebastian or Swarovski create music that elevated the brand’s sound to its rightful, highly aspirational, deeply emotional best. Check out our Showreel now to find out more about the challenges we helped each of those clients face - and how we took them on.
Sonic branding consulting that truly delivers - fast.
Our seamless way of integrating a highly specific, clearly articulated music brief at the start of the process, then managing every aspect of music production & sound design internally, has enabled us to deliver successful audio & sound for all these brands. As a self-contained boutique, we can do so in unusually short timings, sometimes less than a week.
Feedback from our clients about our branded music creations.
Our list of happy clients is ever-expanding - brand teams and agencies whose music headaches we've turned into brand-building soundtracks. From Beauty (L'Occitane) to Luxury (Coty avec Lacoste, Wella, Sebastian), from FMCG (Ariel, Lenor, Monsieur Propre, Eukanuba) to Food (Magnum) & health (Vicks), from Grey to Tribal via Leo Burnett or Saatchi & Saatchi : their music branding & sonic assets have been created using SoundAdvice's blend of strategic thinking and creative skills.
We'll be happy to help you like we've helped all of our brand and agency partners so far : bring us your own music-related headaches - and we will solve them for you - and with you, agency and client. We are based in Geneva, & happy to meet you face to face to create a sonic identity that sets your brand apart.
Here is a quick sample from our clients' unanimous feedback - check out the Clients page for more.